Nike 50th anniversary

Instrument was tasked to create digital assets/strategically plan the programming of the 5 days of celebration for Nike’s 50th Anniversary that took place in May 2022.

Agency: Instrument | Creative Director: Laureen Feeny Design Director: Kara Smarsh Design Director: Chris Larson
Senior Designer: Cheyenne Jacobs Designer : Isaac Lee Junior Designer: Aidee Solis Motion Designer: Ana Slade

 Initial 50th explorations

Final 50th anniversary motion dot com banner

Day 2 - Joan Benoit NRC challenge