Jordan - WEQ Campaign SS23
In partnership with the Jordan Brand, Instrument helped amplify the impact of seasonal campaigns by identifying opportunities to create a more holistic consumer experience. From strategic planning and story-mining through asset mapping, shot lists, and wireframes, we unified overarching campaign concepts across formerly disparate content ecosystems.
Agency: Instrument | Executive Producer: Abby Fujioka Creative Director: Crystal Chou Design Director: Kara Smarsh
Senior Designer: Cheyenne Jacobs Senior Writer : Ché Nembhard Senior Producer: Ahad Subzwari
For the Women's Equity campaign, we innovated Jordan Brand's content creation process to increase the consistency and impact of a broad range of executions. We developed a rigorous strategically-informed system for story planning, asset mapping, and shot list creation that streamlined the effectiveness of the content shoots and guaranteed channel-right creative across all digital touchpoints.
Final Campaign Video